Rhetoric is everywhere and is a way to enact change in your world; however, it takes practice to recognize and use rhetoric. Check out our linked resources to learn more about using rhetoric as a tool in your everyday life. Remember—rhetoric can be a catalyst for change in your world and the lives of people in it, but it is up to you whether or not to harness this power. Miranda, Lin-Manuel. Skip to main content. Academics Study at UIS. Getting Started.
Get Involved. Arts at UIS. Alumni Resources. Visit UIS. Search Search. What is Rhetoric? Political Rhetoric Rhetoric has long been associated with political discourse since the ancient Greeks viewed public political participation as a valuable part of a civilized society.
Examples of political rhetoric include: Political speeches often use rhetoric to evoke emotional responses in the audience. One famous example would be Martin Luther King, Jr. And so even though we face the difficulties of today and tomorrow, I still have a dream. It is a dream deeply rooted in the American dream. Often the concept of patriotism is used as rhetoric, in that if one does not subscribe to a certain belief or concept, he or she is referred to unpatriotic in an attempt to persuade others not to follow the footsteps of the "unpatriotic.
For instance, the term "illegal immigrants" has replaced more neutral terms such as "undocumented workers" or "migrant farm workers" to increase the stigma placed on individuals or to make future legislation regarding the status of individuals more palatable to sections of society.
The purchase of Alaska was referred to as "Seward's Folly" by those in opposition to the purchase. The use of the word "Folly" was intended to be negative and degrading in order to persuade the public that the purchase was an ill-informed decision. Rhetoric in Advertising Rhetoric is used in product advertisements and promotions to convince consumers to purchase specific items or services. For example: A medicine ad claiming that more people choose its medicine than a competitor is using rhetoric that is a logical fallacy - the fact that more people purchased the medicine does not speak to its effectiveness and worthiness of purchase.
An advertisement for a food product for children that espouses that "Moms who love their children, buy [name of product]" uses rhetoric by persuading parents that not buying that brand of product may imply they do not care as much for their children as other parents.
An advertiser or salesman for insurance may use rhetoric to make it seem that the buyer would receive less service or support for damage with other insurers in order to persuade a consumer to buy their brand of insurance. Although the use of fraud in every action is detestable, nonetheless in managing war it is a praiseworthy and glorious thing, and he who overcomes the enemy with fraud is praised as much as the one who overcomes it with force.
But focusing on rhetrickery is only a partial view of what rhetoric is and can do. The truth of the matter is that you need rhetorical knowledge to navigate difficult circumstances and stakeholders.
Understanding rhetoric is crucial to developing persuasive arguments that make the world a better place. Historically, it is also important to note that rhetoric has also been conceptualized to be a heuristic , a tool of invention.
Rhetoricians aka, writers, speakers, knowledge workers. They try to understand the needs, values, and concerns of their audience. They plan. They reflect on the exigency, the occasion , that calls for discourse—some sort of text , some act of composing. They evaluate the kairos of the situation. Ethos or the ethical appeal is based on the character, credibility, or reliability of the writer. There are many ways to establish good character and credibility as an author:.
Pathos , or emotional appeal, appeals to an audience's needs, values, and emotional sensibilities. Pathos can also be understood as an appeal to audience's disposition to a topic, evidence, or argument especially appropriate to academic discourse. Argument emphasizes reason, but used properly there is often a place for emotion as well. Emotional appeals can use sources such as interviews and individual stories to paint a more legitimate and moving picture of reality or illuminate the truth.
For example, telling the story of a single child who has been abused may make for a more persuasive argument than simply the number of children abused each year because it would give a human face to the numbers.
Only use an emotional appeal if it truly supports the claim you are making, not as a way to distract from the real issues of debate. An argument should never use emotion to misrepresent the topic or frighten people. Fair trade agreements have raised the quality of life for coffee producers, so fair trade agreements could be used to help other farmers as well.
Genetically modified seeds have caused poverty, hunger, and a decline in bio-diversity everywhere they have been introduced, so there is no reason the same thing will not occur when genetically modified corn seeds are introduced in Mexico. If we ban Hummers because they are bad for the environment eventually the government will ban all cars, so we should not ban Hummers. Even though it's only the first day, I can tell this is going to be a boring course.
The Volkswagen Beetle is an evil car because it was originally designed by Hitler's army. Green Peace's strategies aren't effective because they are all dirty, lazy hippies.
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