On the first night, she applied a pad to her foot, "and went to bed hoping for the best, wanting to see what happens in the morning and whether or not the pad was going to be as disgusting as the commercial promised and sure enough when I turned on the light and took this pad off… it was every bit as heinous as the commercials promised.
We were curious too, so we ordered some Kinoki pads and similar ones made by Avon called "detoxifying patches," and ran an ad asking for people who wanted to try them. We put together a group of people who had heard of detox foot pads -- some had even tried them -- and were willing to participate.
Lou Gregory had a professional interest in the pads. Veronica James is an actress who'd tried Kinoki pads before and hoped they would boost her immune system. Veronica thought the pads might have prevented a cold. After trying the Avon pads, Kelly Dye, an administrative assistant, thought maybe she had more energy.
Katie Sweeney, who used Avon pads on both feet for three days, said, "I had a headache and I felt dehydrated. But what about all of those toxins that were supposedly pulled out of their feet? The ad promised, "Just like a tree draws energy in and toxins down its trunk,Kinoki foot pads work the same way.
A specialist in environmental medicine, Friedman-Jiminez fears that sick people will put off getting real treatment because they think detox pads will work. I asked Friedman-Jiminez if it's possible that the placebo effect caused people to think that they felt better after wearing the pads overnight. Avon doesn't make the same extreme claims as Kinoki, but it does call its product "detoxifying patches," containing "ingredients known for their detoxifying properties. He said you cannot pull toxins out of the body through the feet -- "not in any significant amount.
Our volunteers also found that their pads didn't get lighter with repeated use like the ads promised. And one feature of the pads that the ads don't tell you about but that our testers complained about was the smell. Grad school student Sara Mascola said, "It smells like bacon and then it leaves this film on your foot.
J Vanburen, a voiceover artist, said the pad smelled even worse than that. No, it didn't smell like any bacon I've ever smelled. The Kinoki ads' claim that we're brimming with things like heavy metals, toxins and parasites scares people. The lab tested for a lot of things, including heavy metals like arsenic and mercury and 23 solvents, including benzene, tolulene and styrene and found none of these on the used pads.
There's no evidence that it's toxins. When I dropped distilled water on the pad, it turns dark in seconds.
I wish TV and radio stations would be more responsible about running these kinds of ads. Alan Handleman, a North Carolina radio host, says that when Kinoki proposed advertising on his program, he asked for samples of the pads.
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